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 KEEP DOLLARS IN AUSTIN’S ECONOMY
Modest changes in consumer spending habits can generate substantial local economic impact. For every $100 in customer spending at a national chain, the total local economic impact is only $13. The same amount spent with a local merchant yields $45, more than three times the local economic impact.
HAVE MORE CHOICES
A marketplace of thousands of small businesses helps to ensure more innovation and competition, and lower prices over the long term. Independent businesses, choosing products based on what their local customers need and desire, not a national sales plan, guarantees a more diverse range of product and service choices.
PREVENT AUSTIN FROM BECOMING “ANYWHERE, USA”
Each year brings more national chains displacing locally owned businesses. AIBA aims to reverse the trend of losing locally owned independent businesses by organizing collaborative efforts among members and creating a stronger bond between local businesses and the community.
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$14 Million
If everyone shopped only at locally owned business on the Saturday after Thanksgiving, the result would be an additional $14 million to Austin's local economy. And this was spending no additional dollars, just purchasing what you were going to purchase anyway.
3 Times as
Much Money
Shopping at locally owned businesses puts three times the dollars into our economy. A landmark study found that of $100 spent at a local business, $45 stays in the community. But that same $100 spent at a chain store would put only $13 in our local economy. Don't give your money away, keep it in our community.
Cool Culture
Locally owned businesses contribute not just to Austin's economy but to our culture. From funky to sophisticated, Austin's independent businesses foster vibrant and diverse choices.
More Jobs
Locally owned businesses buy their goods and services from other locally owned businesses, linking our community in a web of economic growth. Today, AIBA's members represent more than 6,000 employees, making AIBA members collectively one of the top five employers in Austin.
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