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Most of the Third Thursday merchants have found it's better to offer beer or wine inside the store or on a patio and not host a keg in the front parking lot. A keg out front is more difficult to control in terms of underage drinking and vagrants and it doesn't bring people into your store. However there are no laws against it.

If you have a liquor license, there are a different set of regulations that apply. We assume you are familiar with these. For those merchants who do not operate a restaurant, bar or liquor store and do not have a liquor license, the following rules apply.

You cannot sell beer or wine but you can give it away.
This also means you can't charge an entry fee of any kind to get to the alcohol since this is construed as selling it. In other words, free means absolutely free, no purchase necessary, no tip jar, no donations.

You cannot give away alcohol before 7am on weekdays or before noon on Sunday or after 2:15am.

You cannot give away alcohol within 300 feet of a school, church or day care facility.

You cannot give away alcohol to minors or anyone who is intoxicated.
Don't give any alcohol to anyone under 21. It is your responsibility to check and monitor. The penalties are stiff for this. Giving alcohol to a minor or intoxicated person is a Class A Misdemeanor punishable by up to a year in jail or a $4,000 fine.

Any further questions can be directed to the Texas Alcoholic Beverage Commission (TABC) at 206-3333 or