The Power of Local
Please update your Flash Player to view content.

The Power of Local, a one day retreat for local business was held January 25, 2017 and was a huge success. This was AIBA's first all-day event and attendees gave rave reviews. Every panel and speaker brought wit and wisdom to the event. The videos of each presentation are available on Youtube. 

Power of Local Schedule:

See Video  Morning Workshop: So What? 
Presented by Julie Niehoff
Speaker, Author, Local Business Advocate, Marketing Coach
You’ve got your website up, your social media in place, your email list is growing - that’s all great - but so what? Why did you do all that? Julie Niehoff will take us through a simple methodology for keeping your marketing, messages and outreach in play beyond initial set up. Time saving tips, list growth and nurturing strategies, mobile readiness for today’s savvy consumer, the small matter of measurement, negotiation how to and advice to live by on longevity and productivity from her most trusted mentors.

See video Morning Break: A Fun Mental Break 
Presented by Saul Paul

See Video Morning Community Conversation: How Local Business Defines and Reflects the Local Culture?
Panelists include:
Bruce Willenzik, founder of the Armadillo Christmas Bazaar
Michael Portman, co-founder of Birds Barbershop and Verb
Alisa Weldon, owner of Well+Done Design
Moderated by Dean Lofton
Our panelists will discuss engaging with our local culture as a business from the perspective of three points in the Austin timeline. Iconic—those who created the local vibe, Culture Builders—came to Austin and embraced what was here but grew it and Next Generation—playing it forward. What role does your business play in the community and to what benefit (the community’s and yours)?

Buffet Lunch
Provided by: Conans Pizza, Lucky’s Puccias, Pasta & Co. and Wheatsville Food Co-op

See Video Keynote Luncheon Speaker: The Power of Local
Presented by Bill Brunelle, Director of Independent We Stand
American shoppers’ desire to buy local has never been stronger. Bill will talk about the power of the ‘buy local’ movement and how it can drive sales and customer loyalty. Learn more about the power of leveraging your independently-owned status and how you can use it to inspire your potential customers to buy local.

See Video Afternoon Workshop: Local Business Success Stories—
What You Can Learn From Them
Panelists include:
Kendall Antonelli, co-owner of Antonelli’s Cheese Shop
Hill Abell, founder and owner of Bicycle Sport Shop 
Hoover Alexander, owner of Hoover’s Cooking
Ross Clurman, co-founder and CEO of Comnio
Moderated by Dean Lofton
These local champions of business have sage advice (and maybe a few tricks!) for you. This panel discussion and Q&A brings local voices large and small but successful all. Learn what you can apply to your business tomorrow! 

Afternoon Break: A Fun Physical Break
Presented by Mark Herron

See video Afternoon Community Conversation: Keeping Austin Weird—Is Weird Good for Business? Should We Be Weirder? 
Panelists include:
Steve Bercu, CEO of BookPeople
Mark Herron, co-owner of Sukha Yoga
Lynn Raridon, owner of Forbidden Fruit
Brian Benschoter, Manager of Sponsorships at KUT and KUTX 
Moderated by David Lauterstein, co-owner of Lauterstein Conway Massage School
We’ll explore what this means for business and why it’s good for your business.

Afternoon Community Conversation: What’s Our Takeaway? 
What inspired you today? What will you take from what you’ve learned and how will you use it? We’ll engage in a fun and illuminating conversation to close the day while we have appetizers and drinks and share the fruits of the day.

POL culture panel

"Just wanted to THANK YOU and your talented team for all of the hard work and efforts with the event yesterday (and all year round). You all did an AMAZING job! Although It was extremely well coordinated, perfect venue, very informative, fun and did have great value!  Count me in for the next one."

"My favorite thing was being surrounded by so many local business people willing to talk and give advice."

"So many good ideas!"

"Such a supportive atmosphere. Loved the variety of businesses on the panels."

"It was fantastic to listen to the panelists, hearing local stories and struggles and successes and their advice."




A very special than you to our sponsors: